Le Sable is a luxury women's bag brand that had just launched and was looking to build brand awareness in the EMEA region. Aimeri, was approached with the task to create and execute a successful digital marketing campaign and establish a sustainable social media strategy. In this case study, we will describe how we created a successful digital marketing campaign for Le Sable and also how we managed their social media.

Our objective was to build brand awareness and increase sales for Le Sable. To achieve this, we created a digital marketing campaign that would reach the target audience and drive traffic to the website.

We conducted a thorough analysis of the target audience and identified the key channels to reach them. We decided to focus on Google, Facebook and Instagram for reach and awareness and LinkedIn for store location partnerships. We also incorporated social media advertising for organic growth and influencer marketing.

Our main awareness driving channels were Google and Facebook where we used keywords related to luxury bags for women. We broke down the strategy into two stages - Stage 1 Awareness and Stage 2 Lead Generation. Once the audiences were saturated by our awareness campaigns we moved incorporated campaigns optimized for conversions and we used ad extensions to provide additional information about the brand and products. We also created a remarketing campaign to target users who had visited the website but had not made a purchase.

We created Facebook and Instagram ad campaigns targeting women interested in luxury fashion and accessories. We used visually appealing ad creatives and targeted specific demographics, interests, and behaviors. We also used retargeting ads to show products to users who had visited the website.

We identified relevant influencers in the fashion and lifestyle niche and reached out to them to promote Le Sable. We sent them products and asked them to post photos on their social media accounts, mentioning the brand and linking to the website. We also created a referral program to incentivize customers to refer their friends and family to Le Sable.

The digital marketing campaign was a huge success, driving significant traffic to the website and increasing sales. The Google campaign throughout the later part of Q4 20222 and Q1 of 2023 had a conversion rate of 5.6%, and the social media advertising campaigns had a click-through rate of 3.1%. The influencer marketing campaign generated over 100k impressions and increased brand awareness significantly. Overall, the campaign exceeded our expectations and helped Le Sable establish itself as a luxury brand in the market.

KUSEVA is on the front of becoming one of the most recognized fashion and lifestyle stores in Europe, revolutionizing the traditional shopping experience by providing a personalized and inspiring shopping journey on mobile devices.Challenge
Boost e-commerce sales by targeting previous website visitors with tailored content.Solution
Leverage Taboola's Dynamic Creative Optimization to personalize and enhance ad visuals for users in real-time, driving higher click-through rates and conversions.Results
By utilizing Taboola's Dynamic Creative Optimization, KUSEVA achieved an impressive 583% average return on ad spend (ROAS) and delivered more customized shopping experiences.Introduction
KUSEVA transforms the offline shopping experience into a personalized and inspiring journey on mobile devices. At KUSEVA, the emphasis is on empowering customers to express their individuality through fashion. Through the website kuseva.com and the award-winning KUSEVA app, customers discover a wide range of inspiration from various brands and products.

KUSEVA Reconnects with Website Visitors through Taboola Retargeting
KUSEVA's objective was to enhance e-commerce sales on the internet and re-engage users through native ads who had previously visited their website. As a prominent native advertising platform, Taboola helps users discover relevant content by recommending it on top publisher websites. Backed by extensive data and artificial intelligence, Taboola collaborates with over 15,000 advertisers to reach millions of users across the internet.Taboola continuously develops innovative tools to assist advertisers in enhancing performance and achieving their objectives. Offering KUSEVA a risk-free trial of their latest feature, Taboola Dynamic Creative Optimization (DCO) proved beneficial for both parties.DCO is an advertising technology that generates personalized ad visuals for users in real time, boosting click-through rates and conversions. Essentially, Taboola tracks user interactions with the brand's website using the Taboola Pixel. This enables Taboola to retarget users with relevant offers based on their past interactions, such as viewing products, adding items to their cart, or proceeding to checkout.KUSEVA Drives Additional E-Commerce Sales Across the Internet
KUSEVA tested DCO in their primary market, Germany. By optimizing various ad elements in real time, including images, pricing, and banner sizes, they were able to capture attention effectively. Taboola tailored the tool to meet KUSEVA's requirements, aligning with the brand's key performance indicators (KPIs) and attribution model, ensuring that the optimization and reporting aligned with KUSEVA's objectives.With Taboola's new feature, KUSEVA achieved an impressive 679% average return on ad spend (ROAS). Furthermore, they successfully re-engaged active users on platforms where they were previously not fully reached, guiding them towards completing their purchases.Following the success of the initial campaign, KUSEVA is now utilizing DCO to explore strategic markets on the Taboola network. They are collaborating closely with Taboola's e-commerce team to develop optimization strategies and explore new avenues for enhancing performance.

Client Overview:
Human Development Institute is a renowned psychology clinic dedicated to providing high-quality mental health services and therapy for individuals seeking support and guidance. With a focus on holistic well-being and personalized care, the institute aims to empower clients to achieve emotional wellness and personal growth.Challenge:
Human Development Institute sought to increase brand visibility, attract new clients, and enhance its digital marketing efforts to reach a broader audience of individuals in need of psychological services. The clinic faced challenges in effectively engaging potential clients online and driving conversions through their existing marketing strategies.Solution:
To address these challenges, Human Development Institute partnered with Taboola, a leading native advertising platform, to leverage the power of native marketing in enhancing their performance marketing initiatives. Taboola's expertise in recommending personalized content to users across top publisher websites presented an opportunity for the clinic to connect with individuals seeking mental health support in a more targeted and engaging manner.

Implementation:
Taboola worked closely with Human Development Institute to develop a customized native advertising campaign tailored to the clinic's target audience. By creating compelling ad content that resonated with individuals interested in mental health services, Taboola aimed to increase brand awareness, drive website traffic, and ultimately boost client conversions for the clinic.Using Taboola's advanced targeting capabilities and data-driven approach, the campaign focused on reaching users who exhibited behaviors indicative of an interest in mental health topics or seeking psychological support. By strategically placing the clinic's ads within relevant content on trusted publisher sites, Taboola aimed to capture the attention of potential clients at key moments in their online journey.Results:
Through the partnership with Taboola, Human Development Institute witnessed a significant improvement in its performance marketing outcomes. The native advertising campaign generated a substantial increase in website traffic, leading to a higher volume of inquiries and appointment bookings from new clients.

Key results included:
- Increased brand visibility and awareness among the target audience
- Higher click-through rates on native ads compared to traditional display advertising
- Improved user engagement and conversion rates on the clinic's website
- Enhanced lead generation and acquisition of new clients seeking psychological servicesOverall, the collaboration with Taboola proved to be instrumental in optimizing Human Development Institute's performance marketing efforts and driving tangible results in terms of client acquisition and business growth.Moving forward, the clinic plans to continue leveraging Taboola's native advertising solutions to further expand its reach, engage with a broader audience, and reinforce its position as a trusted provider of mental health services in the digital landscape.

Client Overview:
Beard Pals is a prominent online commerce store specializing in men's grooming products, offering a wide range of high-quality beard care essentials, grooming tools, and skincare solutions tailored for the modern man. With a commitment to providing top-notch products and exceptional customer service, Beard Pals aims to cater to the grooming needs of men seeking premium and reliable grooming solutions.Challenge:
Beard Pals faced the challenge of effectively expanding its customer base, increasing online visibility, and driving sales growth in a competitive market landscape. The company sought to enhance its performance marketing strategies to reach a larger audience of male consumers interested in grooming products and establish a strong digital presence to boost conversions and revenue.Solution:
To address these challenges and optimize its performance marketing efforts, Beard Pals partnered with Taboola, a leading native advertising platform known for its expertise in personalized content recommendations and audience targeting. Taboola's native marketing solutions provided an opportunity for Beard Pals to connect with potential customers in a more engaging and relevant way, driving traffic to its online store and increasing sales of grooming products.

Implementation:
Taboola collaborated closely with Beard Pals to develop a tailored native advertising campaign that resonated with the target audience of men interested in grooming and personal care products. By creating compelling ad content that showcased Beard Pals' product offerings and brand identity, Taboola aimed to attract and engage potential customers at various touch points across the web.The campaign focused on leveraging Taboola's advanced targeting capabilities to reach male consumers who exhibited interests in grooming, fashion, lifestyle, and related topics. By strategically placing Beard Pals' native ads within relevant content on premium publisher sites, Taboola aimed to capture the attention of potential customers and drive qualified traffic to the online store.Results:
Through the collaboration with Taboola, Beard Pals experienced a significant improvement in its performance marketing outcomes and online sales performance. The native advertising campaign resulted in increased brand awareness, website traffic, and customer engagement, leading to a boost in conversions and revenue for the online store.

Key outcomes included:
- Enhanced brand visibility and reach among the target audience of male consumers interested in grooming products
- Higher click-through rates and user engagement on native ads compared to traditional display advertising
- Increased website traffic and sales conversions for Beard Pals' product offerings
- Improved customer acquisition and retention through targeted native marketing initiativesOverall, the partnership with Taboola proved to be instrumental in optimizing Beard Palss' performance marketing strategy, driving tangible results in terms of sales growth, customer engagement, and brand positioning in the competitive men's grooming market.Looking ahead, Beard Pals plans to continue leveraging Taboola's native advertising solutions to further expand its market reach, engage with a broader audience of male consumers, and strengthen its position as a leading online destination for premium men's grooming products and solutions.